Why is the style guide important?
A strong coherent visual identity is critical to 1-800-HOSTING’s public image. Since the company’s creation, 1-800-HOSTING has been a powerful symbol reflecting the spirit of our culture and employees. Because we value this important symbol, care needs to be taken when it is employed.
Logo Configuration
The 1-800-HOSTING logo is the official identifying mark for the company. It is the most important element in the company’s brand image. Correct and consistent usage will preserve this identity from a branding and legal standpoint.
The 1-800-HOSTING logotype, tagline, and power symbol together form the 1-800-HOSTING logo which may appear in one of two approved configurations, vertical or horizontal, depending on its specific application. The logo is stringently proportioned. Under no circumstances can the size, relationship and positions of the two elements be changed.
Color
The 1-800-HOSTING logo is the official identifying mark for the company. It is the single most visible and recognizable element of its overall brand image. Correct and consistent usage will preserve this identity from a branding and legal standpoint.
When reproduced in color the interlocking logo should always appear in 1-800-HOSTING’s signature color, blue (PMS 213). No other color is acceptable, with the exception of all black for use on faxes, memos and in newspapers, and white for reverses on dark backgrounds.
Dark Text - for use with light backgrounds
Light Text - for use with dark backgrounds
Incorrect Usage
Graphic filters, such as dropshadows, bevels, 3-D effects, embosses or glows should not be applied to the 1-800-HOSTING logo. Any manipulation or alteration to the 1-800-HOSTING logo is strictly prohibited.